TURMERIC

Namaste!!!

Turmeric!!! the yellow spice that's been in your favorite food and grandmom's recipes for ages...used as natural dye for ceremonies like weddings called haldat that acts as a strong healing agent... yaa it sure has been healing us from all the ailments since years... the ironic thing here is that the earth that gives birth to this miraculous spice is falling ill itself.. it needs healing.. so a bunch of us from the NID with plentiful dreams and a vision to help heal the world thought of taking turmeric out of the kitchen and straight into your wardrobes. A brand that makes organic clothing in order to create a sustainable environment...
So all those of you, who like us, strongly believe in helping the world or the others who just like helping yourself lead a better life.. a little bit of turmeric in your wardrobes is the answer..

OUR VALUES
environmentally friendly and strong will power:
our ultimate aim here is to achieve a sustainable system of production for the entire garment industry thereby creating a sustainable environment. Turmeric is a start.. we'll keep moving forward from here..

Thoughtful:
the world around us really gets one thinking, be it the nature or people in it.. it's this very thought that has driven us to make kids a part of our system as well.
we give them art and craft classes along with the material(waste from steel and fabric) and then sell their masterpieces with each kid's name one his exclusive piece. This money goes to the school or their parents thereby encouraging them to send the kids to school.

Appealing and Fun:
The word organic often gets associated with boring and dull.. we're determined to break this frame of mind by providing you an exclusive range of apparel and products in vibrant colors for all age groups and occasions.
Posted by Meenal, Manorath, Saloni (MMS) at 10:37 AM 0 comments
Labels: organic fashion clothing

OUR VISION

To make organic products a part of every life thereby helping create a sustainable environment

OUR MISSION

To make sure that during those precious nine months you continue to feel and look beautiful and pure

SERVICES AND ADD ON'S

- Maternity styling guide
- Organic packaging ( bags made up of organic cut outs fabric)
- Accessories made from waste by kids
- saplings
- Organic Incense sticks
- CRY all the best card for you.

MATERNITY WEAR

Being pregnant is one of the most beautiful experiences in the life of a woman and the people she surrounds.. but along comes the weight and the body changing.. our mission here is to make sure that during those precious nine months you continue to feel and look beautiful and pure.. a range of apparel for the earlier months till after your baby is born..
By providing the mothers to be, with a range of organic maternity wear we would not only be making your pregnancy healthier but also providing a better tomorrow to your child.

PRODUCTS
our brand turmeric caters to all the mothers to be with the necessary apparel.
we specialize in
tunics
skirts
tops
dresses
trousers
kurtas

We plan to soon venture into the entire product range for maternity. And further down the years make organic apparel available for all age groups.
- In next 18 months ,we plan to roll out 4 to 5 Exclusive Brand stores through franchiseee route in Pune,Mumbai,NCR,Bangalore,Hyderabad,Delhi,Ahmedabad.
- We are planning to introduce everything mums-to-be ,need for their exciting new arrival like lingerie,nursery products,cosmetics and skin care products.
- To introduce organic kids wear,organic towels & bath linens for every age group.

WHY ORGANIC

Cotton that is grown by irrigation using polluted water from factories is poised to create health hazards,and the same cotton made up of using chemicals dyes & pollutants tend to create an unhealthy environment.
The word organic has become synonymous with health today and its benefits are quite obvious. by adopting an organic lifestyle we are not only safeguarding ourselves from toxins and herbicides entering our body but also contributing our bit towards the caring for our fragile environment and leaving behind a legacy that will benefit the generations to come.

OUR COMPETITORS
maternity wear:
Uzazi
momease
mothercare
cherish
momma mia

organic brands:
Raymonds have introduced an entire range of garments made from bamboo fabrics
Raymonds also uses soybean fabrics in their trendy clothes line
Aura Herbal Wear based in Ahmedabad city
Levis has also announced to launch a range of women and men jeans collection made up from 100% organic cotton
fabindia
ram rajya clothing

Future Scope

Clothes made from organic fabrics are easy to maintain and clean.

Despite of the low market share in clothing industry of India, on an average organic clothes demand is growing at the rate of 30% per year, which is quite encouraging.

GAPS:

• there is very little awareness among the people on organic clothing.
• people are not very bothered about issues relating to the environment.
• scarcity of production
• high cost of production(production efficiency is low)
• uneven distribution.
• advertising is not very affordable.

PROSPECTIVE CONSUMER:

demographics:

• expecting or new mothers between the age 23-35
• income group- 12 lpa higher middle class segment
• working, but on leave due to baby or pregnancy.
• location: all metro and 2tier, 3tier cities.

psychographics:

• gets up early morning, spends most of her day taking care of the baby or herself. watches little tv. goes baby shopping often from malls. interested in art, craft, reading playing board games, listening to music, etc. very hygiene conscious, environmental awareness. socialises with close friends and family, excercises daily, interested in exploring new things.
• peer and reference group: other housewives with kids plus working and balancing her life.
• other products: bathroom accesories, sterilisers, body lotions, nappy pads, creams, day to day apparel for baby from benetton or mothercare, little kangaroos, pigeon. food supplements from amway.
• the buyer is impulsive.
• shops with husband and his influence on purchase decision is about 80%.

THE DESIGNERS

Here's a little about us and the work we do..
A girl from Bhilai, finished fashion design from MATS, raipur..grown up fighting with her brother, riding bilkes, beating up guys.. thought of putting in a bit of the bundle of hot blood fighting against the elements that harm the earth... say's who "being hot tempered is bad" as long as you're using it for the right cause.. thats our Meenal for you.. worked with an NGO, lived in villages all for knowing lives better..
Ever asked a kid "what do you want to be when you grow up" you get a different answer everyday.. well there's a grown up here who who still feels the same.. just that the earth and it's people are the highest on her priority, Manorath a hotelier turned designer she could be a doctor tomorrow and an astronaught the day after.. whatever, as long as it is for her priority.
OK thats two crazy people.. now we needed a third to get all their crazy ideas plus her own put together and make something out of it.. so along came Saloni, super excited, super sweet.. the brain behind the business.. handles everything perfectly...

The three of us together represent Turmeric, which like each of us, is here for a cause to give people better lives and good designs..

OUR WORK:
All of us together borrow some stuff from the earth, like spices, fruit, rust, leaves etc.. crush it, bury it, ferment it, store it, boil it and get some beautiful color in the end which we put on organically grown cotton fabric..make our designs on recycled paper.. the accesorios that you see are made out of our own waste paper, pens etc..
It all comes from the nature, goes back to the nature.. does good to all..