WHY ORGANIC

Cotton that is grown by irrigation using polluted water from factories is poised to create health hazards,and the same cotton made up of using chemicals dyes & pollutants tend to create an unhealthy environment.
The word organic has become synonymous with health today and its benefits are quite obvious. by adopting an organic lifestyle we are not only safeguarding ourselves from toxins and herbicides entering our body but also contributing our bit towards the caring for our fragile environment and leaving behind a legacy that will benefit the generations to come.

OUR COMPETITORS
maternity wear:
Uzazi
momease
mothercare
cherish
momma mia

organic brands:
Raymonds have introduced an entire range of garments made from bamboo fabrics
Raymonds also uses soybean fabrics in their trendy clothes line
Aura Herbal Wear based in Ahmedabad city
Levis has also announced to launch a range of women and men jeans collection made up from 100% organic cotton
fabindia
ram rajya clothing

Future Scope

Clothes made from organic fabrics are easy to maintain and clean.

Despite of the low market share in clothing industry of India, on an average organic clothes demand is growing at the rate of 30% per year, which is quite encouraging.